Thursday 29 March 2018

The Rural Alberta Advantage – Bitterzoet, 9 March 2018


According to a recent study* conducted by O2 and Goldsmith’s University Associate Lecturer Patrick Fagan, attending a live music gig can help you live longer. Apparently, experiencing a gig for just 20 minutes can result in a 21% increase in feelings of well-being. Further research found a direct link between “high levels of well-being [and] a lifespan increase of nine years”, therefore suggesting that being exposed to live music could help you live longer.

I can’t speak to the science but anyone who was at the Rural Alberta Advantage show in Amsterdam this month will vouch for its findings and an increased feeling of well-being.